Malappuram, located in the northern part of Kerala, is an emerging hub for digital marketing in India. With increasing internet penetration and smartphone usage, there are many opportunities for freelance digital marketers in this region. Here are some of the key job responsibilities of a freelance digital marketer based out of Malappuram:
Search Engine Optimization
One of the primary responsibilities of a digital marketer is optimizing websites and content for search engines like Google. This includes keyword research to identify high-search, low-competition terms, on-page optimization through meta tags and content, and off-page optimization through link building and social signals. Understanding local searcher intent and optimizing for vernacular keywords is important for targeting Malappuram’s audience.
Social Media Marketing
Social media is hugely influential in Malappuram, with platforms like Facebook, YouTube and Instagram being popular. A digital marketer must manage social media accounts for businesses – creating relevant content like images, videos and posts, engaging with followers, and running ads. Keeping up with the latest trends and measuring performance through analytics is key.
Content marketing involves creating well-researched, high-quality articles, infographics, videos, podcasts etc. that engage and acquire leads. For local clients, content should focus on topics relevant to audiences in Malappuram. Content promotion through social media and SEO is also required. Tools like SEMrush can help research profitable content ideas.
Email marketing helps nurture leads and drive conversions. It entails creating email campaigns and newsletters tailored to the target audience and managing subscriber lists and segments. Integrating email with CRM systems and tracking KPIs using tools like MailChimp is an important part of the job.
In Malappuram, a substantial proportion of internet users access the web solely through mobile devices. Hence, marketing efforts must be optimized for mobile – from designing responsive websites to creating mobile ads and ensuring seamless user experience. This requires technical skills and staying updated with trends in mobile marketing.
Analytics & Reporting
Digital marketers must interpret data from Google Analytics, social media and other platforms to derive insights and optimize campaigns. Creating reports on essential KPIs like website traffic, leads, sales etc. and presenting findings to clients is an important responsibility. Tools like Google Data Studio can be used for automating reporting.
Paid advertising encompasses search, display, and social media ads. Digital marketers must manage ad campaigns end-to-end – identifying audiences, creating ads, optimizing for conversions, and analyzing performance. Platforms like Google Ads, Facebook Ads and LinkedIn Ads are commonly used. Strong analytical skills and staying within budget are key requirements.
A freelance digital marketer must have a strong grasp over various tools and technologies used in online marketing. This includes website CMS platforms like WordPress, CRM software, email marketing systems, advertising platforms, analytics programs, and productivity software. Having the technical know-how to use these tools is critical for implementation.
Managing relationships with clients involves maintaining regular communication, being reliable and meeting deadlines, setting clear expectations, and resolving issues promptly. Client management skills like account planning, collaboration, and consultative selling are par for the course. Ensuring client satisfaction is critical for any freelance digital marketer in Malappuram.
Personal Branding & Networking
Freelancers must invest effort in building a personal brand and networking with potential clients. This includes creating an appealing online presence through a portfolio website, participating in local events and communities, and nurturing social media channels like LinkedIn. Strong self-marketing skills are indispensable.
In summary, freelance digital marketers in Malappuram need diverse skills and expertise to serve varied local clients. With the right mix of technical abilities, strategic thinking, analytical skills and relationship management, there are abundant work opportunities for digital marketing freelancers in this region. The keys are specialization, differentiation, and constantly upgrading one’s knowledge.